Wild Type
Beverage Brand Concept, 2022
- Programs: Photoshop, Indesign, Illustrator
- Project Type: Branding and Product Design
Wild Type is an imagined hard cider brand for an assignment about collecting letters from typography found outside. All of the letters were gathered from flyers, signage, books, tags, and more. Each found letter was used as inspiration for a character to embody a flavor. The information on the labels reflects the location and weather occurring when the letter was originally found.
