Hope & Anchor
Style Guide, 2023
Project Type: Branding
Programs: Photoshop, Indesign
For this project, we were given the brand name ‘Hope and Anchor,’ a primary color, and our choice of secondary color to create a brand identity with.
With my colors, I imagined a queer lingerie brand. I began by designing icons of two-tailed sirens, hearts, intimates, and more to create a visual identity that was playful, pretty, and related to the brand’s products and clientele. The style guide features marks, color palettes, patterns, typography, usage rules, sample products, sample stationery, and social media page mock-ups.
